Adjust, the global mobile measurement and fraud prevention leader, today announced the second version of its popular free Global Benchmarks, updated with even more sophisticated metrics and a wider range of data than before. Designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is…
Read More Adjust launches Global Benchmarks 2.0
Folience, a Cedar Rapids-based ESOP-owned holding company, announced today that it has acquired Cimarron Trailers, an industry-leading aluminum trailer manufacturer based in Chickasha, Oklahoma. “Cimarron Trailers has everything we look for when bringing a new company into the Folience family,” said CEO Daniel Goldstein. “It is a successful company with…
Read More Folience acquires Cimarron Trailers
Nielsen and Microsoft released details around a newly developed, enterprise data solution that democratizes one of the largest consumer data sets in the world. This strategic alliance has been brought to life through Nielsen Connect, powered by Microsoft Azure, the trusted and global-scale intelligent cloud platform. In today’s rapidly changing…
Read More Microsoft and Nielsen accelerate retail innovation through data and AI
Wouldn’t you love it if your brand was assured of being seen by millions of people around the world? Welcome to Rebella, a Los Angeles-based, influencer-driven, creative marketing agency that places products and services in the hands of the top social media influencers. Robby Hayes, an actor and model who…
Read More Robby Hayes launches Rebella, an influencer-driven creative marketing agency
Women’s Marketing Inc., a leading independent media and marketing agency, announced that it was officially rebranding the company as Stella Rising (Rising Star). According to Andrea Van Dam, CEO, Stella Rising, the new brand name and logo “reflect our internal evolution as a company, our strong track record working with…
Read More Women’s Marketing Inc. rebrands company as Stella Rising
Fatboy Products, LLC announced that the company has partnered with SalonCentric, the premier distributor of salon professional products in the USA. SalonCentric will carry the complete Fatboy collection, which was created by Grammy-Award nominated musician, Tyson Kennedy. The unisex brand includes a range of eight core products: Perfect Putty, Spray…
Read More Fatboy Haircare announces distribution with SalonCentric