Fatboy Products, LLC announced that the company has partnered with SalonCentric, the premier distributor of salon professional products in the USA.
SalonCentric will carry the complete Fatboy collection, which was created by Grammy-Award nominated musician, Tyson Kennedy. The unisex brand includes a range of eight core products: Perfect Putty, Spray Putty, Water Wax, Styling Cream, Sea Salt Pomade, Daily Hydrating Shampoo and Daily Hydrating Conditioner and the newest edition to the range; Tacky Oil.
“We are looking to meaningfully accelerate our growth by expanding our reach to new salon customers through our distribution with SalonCentric and State|RDA,” states Tyson Kennedy, co-founder of Fatboy and co-owner of Cutler Brooklyn. “SalonCentric is incredibly experienced with a proven track record. We loved their strategic approach and the time they took to really get to know and understand us.”
SalonCentric is one of the largest wholesale salon and beauty supply distributors of professional products in the United States.
“SalonCentric strategically identifies brands who are unique, innovative, fun and exciting – brands who take a different approach to creating and marketing their products, while also focusing on the professional side of the business,” said Steve Orzel, Vice President of Merchandising and Planning for SalonCentric. “Fatboy fits this profile; we are excited to partner with them because they have their fingers on the pulse of stylists, artists and the hair styling community.”
Fatboy was founded by renowned hairstylist and Grammy Award-nominated musician, Tyson Kennedy, who created the first Fatboy product in his New York City kitchen by hand – Fatboy Perfect Putty, an award-winning product which quickly developed a cult following. With the help of his business partner and bandmate, Tim Youngson, who together also founded Steriogram, a Grammy-nominated punk band from New Zealand, Fatboy has grown into an award-winning range of high-performance hair essentials. The unisex brand has grown from one SKU to an entire collection, becoming a favorite among celebrity hairstylists and distributed at notable salons in multiple countries. Kennedy is also a co-owner of Cutler Brooklyn, which is an outpost of the Soho and Midtown Cutler locations.
SalonCentric, headquartered in St. Petersburg, Fla., is the premier distributor of salon professional products in the U.S. Created by L’Oréal USA in 2008 and operating in 48 states, SalonCentric has more than 636 sales consultants, 565 SalonCentric stores and 261 State and RDA stores. SalonCentric’s vision is to be an inspirational force in the development and success of beauty professionals by providing the best brands, the best education, the best technology and the best business-building support. Our commitment to the industry also extends to proactively fighting diversion, and protecting authorized channels of distribution. Brands distributed by SalonCentric include: Alterna, Amika, Bioelements, Bio Ionic, Creative Nail Design, Design.ME, Dermalogica, Fatboy, FHI, Hempz, Kenra, IGK, L’ANZA, label.m, L’Orèal Professionnel. Matrix, Mizani, Moroccanoil, Olaplex, Pravana, Product Club, Pulp Riot, Pureology, Redken 5th Avenue NYC, Sam Villa, Sebastian, Sexy Hair, Surface, Tressa and many other fine brands.
BROOKLYN, New York, November 13, 2018
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