Much as the internet is the hub for all information, there is limited precious information about how search engines rank websites, and this makes it a concern for website owners, regardless of their expertise, to master the perfect art of SEO fully.
That said, you cannot waste one more minute wondering why your competitors are doing better than you, because you will just be letting them keep at it.
Here are six things you need to start doing immediately to improve your SEO.
Edit your URLs
URLs are often an undermined SEO practice that could mean the difference between the first page and the second of Google’s rankings.
Use an SEO checker and verify the URLs. Correct URLs need to be short and straightforward, with emphasis on the primary keywords of that particular web page.
As Googlebots crawl your website, they need to crawl the URLs to get a glimpse of what the pages are about, and if your URLs are not optimized and well-written, your site will be wrongly ranked.
Short URLs are good for SEO, but also for social media when you share posts with links.
While at it, ensure that your site has HTTPS protocol following your short URLs, which is also a ranking factor to Google.
Add content to your short copies
More than you would know, long-form content is essential in the practice of SEO, and today, it outranks short-form content.
Not only does it allow you more room to use up your keywords, but also, gives both your target audience and search engines more information to feed on.
Ideally, a short copy is one of less than 1000 words. If you want to jump to page one of Google’s ranking, you need to beef up your short material to 1000 words or more, the most being around 2000 words.
This way, you get to keep your visitors on your website a lot longer than with short material.
Create more engaging material
You mustn’t assume that you are the only platform with content to consume. In your industry, there are already thousands of website owners competing for the same market share as you.
If the content you produce is boring, regardless of how relevant and current it is, people will still prefer entertaining material.
The idea is not to completely lose professionalism for entertainment, but rather to make your articles engaging. Embrace a conversational tone that will get your visitors engulfed in your posts and yearning for more.
You can also implement tactics like humor, suspense, questions and vivid descriptions. Remember, Google’s concern is…
Continue reading the article about improving SEO for your website on Life Is An Episode website