Everyone wants to rank on the first page of Google search results; and in the quest for a higher ranking, digital marketers often adopt the very same tactics they should avoid in the first place. SEO content has evolved, but there are still those who don’t seem to have received the memo. Like an ex-girlfriend you cannot let go off, bad SEO tactics continue to hold back the true potential of your content.
No matter the wealth of information and resources available on good SEO practices, marketers and content creators seem to fall back in a negative loop of an addictive habit. The time has now come to finally let go of all the outdated content tactics and unleash the true power of SEO. The good news is that you just need a few simple tweaks.
Much like the World Wide Web has evolved, SEO has too, becoming more intelligent and smarter to any manipulation’s that we may attempt. Time was when the algorithms could be fooled into believing the true value of a web page by the very same tactics that we will address in this post.
After the recent update from Google, you have a better chance of wining the lottery than trying to outwit search algorithms. The onus has well and truly shifted to original and creative content that remains relevant to the search topic. This provides a neat segue into our next section – the one you have been waiting for…
Bad SEO Tactics To Avoid
Without further ado, here’s presenting the lineup of bad content practices and habits that need to be locked away immediately:
1. Keyword Stuffing
This used to be the norm in the early heydays of the wild wild SEO content landscape. Content creators and marketers focused on one and only one thing: get the keyword into the content as many times as possible, grammar and logic be dammed. It worked quite well too. Then the algorithms got smarter. One thing that probably didn’t happen was the content did not widen up. Even today you will come across articles that display the bad habit.
The Good Habit: The keyword needs to flow with the sentence, be relevant to the topic, and appear once every 100 or so words.
2. Short Articles
If the keyword needs to be spaced out, it follows that the content needs to have a certain word count, especially if you have secondary keywords to fit in as well. And that is why sticking to short articles would be like committing hara-kiri. Google reads short content as information that is perhaps not well researched and…
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